I had an epiphany last night as I was falling asleep. Actually it was a series of epiphanies.
Bear with me.
I started thinking about all the different online and social media things I have done over the years for a wide range of people/product/services, and tried to tie them all together and articulate what I have learned and how I apply what I have learned to each new challenge, in one sentence.
My journey as an “Apprentice” has come to an end, and it is now time for me to go out to the world, share my learnings and allow someone else the opportunity I have had over the past year. Last Friday I began to put my feelers out there to see what the world has to offer.
In marketing you do your research, brainstorm around the findings, plan your campaign and execute it as best as you can. Most of the time it will pay off, sometimes it doesn’t; that’s the risk you take.
Sales on the other hand has to return above ROI. A salesman who doesn’t return more than his salary and expenses in new customers costs the company more than he is bringing in, and won’t last long past his honeymoon period.